Available now
Category SentinelReports.
Five consumer categories are already being watched. Choose a quarterly plan or follow the category all year.
$1,500
per quarter
$5,100
per year
Facial Skincare
Claims and ingredient pressure, clinical evidence standards, retailer shelf dynamics, and where consumer expectations are moving.
$1,500/quarter · $5,100/year
Get this read →OTC & Consumer Self-Care
Regulatory shifts, private-label pressure, occasion-based demand, and the moves that change what shoppers reach for.
$1,500/quarter · $5,100/year
Get this read →Vitamins, Supplements & Consumer Wellness
Ingredient science, claims scrutiny, trust signals, and the convergence between supplements and everyday wellness.
$1,500/quarter · $5,100/year
Get this read →Hair & Scalp Care
Ingredient restrictions, texture and occasion segmentation, premiumization at the shelf, and challenger growth patterns.
$1,500/quarter · $5,100/year
Get this read →Hydration & Functional Beverages
Clean-label pressure, functional ingredient claims, channel shifts, and the battle between premium and mass hydration.
$1,500/quarter · $5,100/year
Get this read →Competing somewhere else? Ask us. New Category Sentinels are built for brands that ask.
What you get
The quarterly read
What is moving in the category, who is moving it, and why it matters.
A recommendation
Every raised item comes with a move your team can weigh and own.
Start with your category.
Tell us which category you compete in and what you want to know. We will walk you through the current read, timing, and how it fits with your brands.