Three products. One ladder.
Category Sentinel is the easy yes. Brand Sentinel is the engine. Decision Briefs go deep when the question demands it. Every step simply takes you deeper.
A fast, honest read on your category.
Quarterly, category-wide intelligence. Fifteen to twenty pages built to be read and acted on. No brand tracking, no seat license.
Quarterly plan · $1,500/quarter
Annual plan · $5,100/year15% off four quarterly plans
- One category, selected at signup
- Delivered within one hour of purchase
- No Zena access, no brand-specific tracking
The core product
02 · Brand SentinelWatches, alerts, recommends. Every day.
Daily monitoring of your brand plus up to five competitors, a monthly human-reviewed Sentinel Read, full Zena access and the Recommendation Ledger.
$3,000
per brand per month, month to month
Annual commitment, per brand per month
- 1 to 2 brands$2,500Annual commitment
- 3 to 5 brands$2,25010% off the annual rate
- 6+ brands$2,00020% off. Our floor, never lower.
Senior judgment on the questions that matter most.
Deep, human-analyst-driven strategic work. What boutique firms charge $200K to $500K for, delivered in 10 to 15 business days at roughly one-tenth the cost.
$20,000+
starting at, scaling to $30,000 to $50,000 by scope
- Custom quote only, no self-serve checkout
- 50% due at project start, non-cancelable
- Balance due on delivery of the final analysis
The ladder, at a glance.
| Category Sentinel | Brand Sentinel | Decision Briefs | |
|---|---|---|---|
| Cadence | Quarterly | Daily monitoring, monthly Read | As needed for deep analysis |
| Plans | $1,500/quarter or $5,100/year | $3,000/mo, month to month | Starting at $20,000 |
| Best price | $5,100/yr annual plan | $2,000/brand/mo at 6+ brands | Custom, up to $50,000 |
| Zena access | No | Yes | Yes |
| Sage advisor | None | Monthly review | Dedicated senior brand expert |
| Team seats | No | Yes, up to 10 per brand | Yes, up to 10 per brand |
| Commitment | Quarterly or annual plan | Optional annual | 50% upfront, invoiced |
The judgment layer, not the data panel.
Enterprise listening platforms run mid-five to six figures a year and sell breadth of raw data. Syndicated category reports run into the thousands each, are comprehensive, pedigreed, and largely unread.
We sit deliberately between them: below the syndicated reports on price, above the survey tools on strategic altitude, and alone on action-orientation and cadence. Our value is not owning the biggest data panel. It is telling you what to do, reviewed by operators who ran Advil, Centrum and ChapStick.
- How does annual billing work for Brand Sentinel?
- Annual plans are prepaid, non-cancelable and non-refundable. In return, you save 17% to 33% against the month-to-month rate depending on portfolio size.
- Can I start with a Category Sentinel and upgrade later?
- Yes. Many clients start with a quarterly Category Sentinel to see how we read a market, then put Brand Sentinel on their own brand. The Category Sentinel stands on its own either way.
- How are Decision Briefs invoiced?
- As a fixed-time project, not a subscription. 50% is due at project start and is non-cancelable. The balance is due on delivery of the final analysis.
- Why is this priced below the big syndicated reports?
- Because you are not paying for the biggest data panel. You are paying for a senior-executive judgment layer and a steady cadence, reviewed by operators who ran brands like Advil, Centrum and ChapStick. We win on telling you what to do, not on volume of data.
Which brand should Sentinel watch first?
Name one brand and its competitors. Sentinel builds the baseline first, then your first read arrives with context instead of a blank page.