Insights
Brand intelligence insights and analysis.
Original writing on competitive intelligence for consumer facing brands, brand monitoring, positioning, innovation and portfolio strategy. Published when we have something worth saying.
Competitive intelligence · June 2, 2026 · 7 min read
Competitive intelligence for consumer facing brands is a filtering problem, not a collection problem
Most consumer facing brands already have access to more competitive information than they can use. The constraint is deciding what deserves attention, and that decision has to be made against a plan.
ReadBrand monitoring · July 14, 2026 · 6 min read
Brand monitoring and social listening answer different questions
Listening platforms measure conversation. Brand management intelligence reads the category and the competitive set against a plan. Confusing the two leads teams to buy volume when they needed a read.
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