An intelligence company for brand people.
Brandtuit builds always-on intelligence for people who build brands. Sentinel is the product, Zena is how you talk to it, and Decision Briefs are deeper work for decisions that deserve more.
Why it exists.
Talented brand people should spend their time thinking, deciding and acting, not searching, monitoring, aggregating and sorting. The work of keeping current is real work, and it is being done by the most expensive judgment in the building.
Sentinel and Zena do the scanning, connecting, remembering, filtering, interpreting and framing. Your people judge, decide and act.
Who built it.
Brandtuit was built by people who ran brands before they built software for them: brands taken to national distribution, and businesses sold to acquirers. The methodology inside Sentinel is the discipline those teams used, written down and run every day.
That is also the limit we are honest about. Sentinel is trained in brand management practice, not in your P&L. It reads public, marketplace and licensed sources, labels what is measured and what is estimated, and leaves the call to you.
Which brand should Sentinel watch first?
Name one brand and its competitors. Sentinel builds the baseline first, then your first read arrives with context instead of a blank page.