If you run a brand, you know.
The best brand teams win when they know their market, read what’s changing, and act decisively.
The world around your brandnever stops moving.
Consumers, competitors, social, retailers, category, pricing, culture and regulation all move continuously around a brand.
Consumers shift. Competitors move. Retailers change course. Categories evolve.
You have a brand to run.
Sentinel gives you an advantage at every step.
Sentinel
Watches and connects what’s changing.
Zena
Understands what it means for your brand.
You
Decide how to act.
Sentinel
Your decision advantage.
Sentinel continuously watches the world around your brand, understands what matters and why, and helps you decide what to do next.
More information isn’t the advantage. Knowing what it means is.
Spotting a development is easy. Knowing whether it matters to your brand is the useful part.
It all comes down to choice.
Why people choose you. Why they choose someone else. What could change that choice.
First, we learn your brand.
A development has no meaning in isolation. Its meaning depends on the brand it lands on.
Your brand
Essence · Positioning · Strategy
People
Needs · Motivations · Choice
The world
Category · Competition · Culture
This is the baseline Sentinel watches from.
Build your Brand Baseline
Brand, consumers, positioning, competitors, category and objectives. This is what normal looks like for you.
Receive your first Sentinel Read
What changed, what it means against your baseline, and what deserves attention now.
Read movement against it
When something should not wait for the next read, Sentinel raises a burst alert instead of holding it.
Build the context
Every signal, read, recommendation, conversation and decision stays part of what Sentinel understands about your brand.
So how does Sentinel know what mattersto my brand?
Zena.
The brand-management brain behind it all.
Generic AI knows the world. Zena learns your brand.
A century of brand thinking
Classical brand management, modern intelligence.
Consumers, psychology, positioning, differentiation, competition, choice, category dynamics and growth.
Purpose-built
Built to think like a brand manager.
Brand-management reasoning and workflows, not a general assistant pointed at your category.
Your brand
We learn your brand before we tell you what we think.
Context that starts with your Brand Baseline and grows with every read, signal, conversation and decision.
Talk to everything Zena understands about your brand.
You
Does this competitor launch actually matter to us?
Zena
- Baseline
- Positioning
- Consumer
- Objectives
- Prior recommendations
Less than the launch itself suggests. It lands in a shopper you do not lead with, and it does not touch your reason to believe. What matters is the claim it puts on shelf, because that is the argument in the fall buyer review. Worth preparing an answer for, not worth reworking the plan.
Illustrative example. Not client work.
Ask Zena anything you would ask a brand manager
Are these developments connected?
What has meaningfully changed since our Brand Baseline?
What might we be underestimating?
Does this change anything about our current strategy?
Would you act now or keep watching?
Conversation is simply one way in. Zena is the accumulated intelligence and context built around your brand.
Useful from the start. Richer over time.
Signals, interpretations, recommendations, conversations and decisions all stay part of the context around your brand.
- Brand, consumers, competitors, category, objectives
- First reads, first recommendations
- Decisions your team made, and why
- Patterns Sentinel has watched develop
- A year of interpretation Zena can draw on
Useful from the start. Richer in context over time.
What changed. Does it matter? What to consider next.
Brand Baseline
Sentinel learns your brand and establishes the context.
Sentinel Reads
What changed, why it matters, what deserves attention.
Burst Alerts
The development that should not wait for the next reporting cycle.
Zena
Conversation with the intelligence accumulated around your brand.
Recommendations
What your team should consider doing next.
When a question deserves deeper investigation, Zena also powers Decision Briefs on positioning, innovation, growth, portfolio or diligence.
Decision Briefs →Built on the fundamentals of great brand management.
Brandtuit experience spans
Start with one brand. Expand when it earns it.
Annual
Around $2,000 per brand, per month
- Two to four brands, around $1,800 per brand
- Five to nine brands, around $1,600 per brand
- Ten or more brands, priced as a portfolio
Built for one brand. Powerful across a portfolio. Indicative pricing.
Month to month
$3,000 per brand, per month
Multiple brands or a portfolio?
Talk about portfolio pricing →Sentinel does not replace brand judgment. It makes more room for it.
Better informed.
Better prepared.
More nimble.
More decisive.
More confident.
Stay closer to your consumer.Ahead of your market.Ready for what comes next.
Which brand would you want Sentinel to watch first?
Build my Brand BaselineName one brand and its competitors. Sentinel builds the baseline first, so your first read arrives with context instead of a blank page.